We believe in a world without waste where resources are utilized to their maximum capacity

Looping and Sustainability

Looping’s vision is to enable a world where resources are cycled and all waste has value. Our mission is to make reuse the new norm for product design and to pioneer smart, circular innovation that eliminates unnecessary waste. Looping offers products that are durable and made to last in order to guaratee reuse for as long as possible. All of our materials are used to full capacity throughout the product lifecycle. This allows for optimal resource efficiency and lower production costs.

Looping is certified Eco-Lighthouse (ELH) and will throughout 2021 work on establishing proper climate accounting according to the GHG Protocol which establishes comprehensive global standardized frameworks to measure and manage greenhouse gas (GHG) emissions from private and public sector operations, value chains and mitigation action. We are making it high priority to reduce emissions and waste in all parts of our lifecycle, from production to transport all the way to our core operations. Therefore we utilize all free capacity with carpooling and will strive to only use renewable transport by 2025. For the orgaization at large our goal is to be climateneutral by 2023 through:

  1. Accounting for own carbon footprint
  2. Targeted reduction of emissions
  3. Compensation of residual emissions through approved climate quota projects
We are also in the process of EPD certifying our products which provides a third party verification of the environmental performance of the products throughout their life cycle. One of our main goals for a more sustainable practice is to use used materials as an input factor in new production.
Looping therefore works with the development of upstream products where old Modulcover ™ is used for new production. So far, Looping has reused over 4,000 meters of strap materials, which is the same as 180 Modulcover ™. For 2021, we have a goal of increasing the recycling rate to 30%. We believe that collaboration is they to developing a more circular economy and are proud partners and contributors in the following networks and clusters;

Our collaboration partners

Looping works with a selection of partners on sustainability, innovation and R&D. We see great value in participating in industry forums and cluster collaborations that can drive new circular solutions.

Our Circular Philosophy

A key principle in circular economy is to follow the priority method Reduce, Reuse, Recycle. In addition, we believe that the model should include the item Reproduce, and thus look as follows: Reduce, Reuse, Reproduce, Recycle. We have implemented this model as follows:

Reduce: We reduce waste for our customers by replacing disposable packaging with reusable packaging.

Reuse: We work actively to optimize design, material selection and maintenance to maximize the reuse of our packaging.

Reproduce: When the packaging is no longer possible to maintain or reuse, we aim to maximize the utilization of the materials when we produce new products.

Recycle: Only materials that are reused to the point where they can no longer be used for the same purpose they are sent to be recycled.

Looping materials are used to full capacity throughout their life, from the production of a product made with a focus on maximum life, to reuse, repair, reproduction and finally recycling. Our goal is to optimize products so that they are as durable as possible and can be used as many times as possible without compromising quality.

The work Looping AS does to achieve circularity is not just a result of the responsibility we want to take in society. It is also the direct consequence of our business model. By offering our products in a rental model where Looping owns and maintains the products, we have direct incentives to maximize the lifespan and resource utilization of these products.

Norwegian industry supplies 68 486 tons of plastic to the market annually.

Only 26% of this is recycled,the rest goes to combustion.

Looping works towards the UN Global Goals for Sustainable Development:



no. 09

Industry, innovation and infrastructure


no. 11

Sustainable cities and communities


no. 12

Responsible consumption and production

A green shift is not just about switching energy systems from fossil to renewable. It is about utilizing areas and materials more efficiently, in the face of population growth and increased demand.

– Ida Pernille Hatlebrekke, Chief Sustainability Officer at Looping




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